Kellogg’s Gets Hit By Karma
February 25th, 2009 by Perry
Business Insider recently looked at how Kellogg’s has actually been hurt by dropping Phelps over the bong photo.
Based on the Vanno Company Reputation index, the article reports Kellogg’s used to be rated 9th in America, but since the photo and the company’s decision to drop Phelps as their marketing spokesman, the company has fallen to a shoddy 83rd.
Noting that peanut butter recalls have also played a role, the dramatic decline is shown above.
Joe Rogan Writes to Kellogg’s
February 18th, 2009 by Silvio
I think it’s safe to say that everybody with a television set and/or internet access is aware of the whole Michael Phelps and Kellogg’s fiasco.
What could be considered a moral scandal, turns slowly into a platform for all kinds of people supporting and defending Phelps’ actions, and criticizing not only his former sponsor, but question the very standards of the nation’s drug policy.
One very dedicated example for this is an open letter to Kellogg’s by Joe Rogan, posted on his website.
Click through to see Rogan’s entire letter to Kellogg’s after the jump.
Boycott Kellogg’s, Support Ronaldo
February 9th, 2009 by Perry
In the latest twist that is the Michael Phelps photo.
Ronaldo, a fallen Brazilian soccer star, recently came out in support of Phelps, although, I don’t know how much Ronaldo putting his name on the line helps these days. The Telegraph, a leading British paper, recently called the swimming star “disgraced” after the incident in an article referring to the support.
Disgraced? I wouldn’t go quite that far. I mean, if you look at from a bad PR standpoint, he could have done much worse, and Ronaldo knows this all too well (A Google search of the soccer star’s name and the word “transexuals” currently yields about 631,000 results, in case you don’t know what I’m talking about.)
Another bizarre twist includes a petition calling for a Kellogg’s boycott, because it recently announced it was dropping Phelps as an endorser. Getting stoners to vote is one thing, getting them to boycott junk food? Not likely. But it places the everyman stoner in a strange dichotomy. Marijuana users are a pretty large group that consume Kellogg’s branded “stoner food” (i.e. Pop Tarts, Rice Krispies, etc.) and to off a spokesperson that’s seen smoking weed seems a bit hypocritical. Talk about biting the hand that feeds you.
Even members of the law enforcement community have shown support for Phelps — talk about a mixed message.
Personally, I like Phelps on the Green Party ticket in ‘16.
