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R.J. Reynolds Develops Orbs, Tobacco Candy

May 26th, 2009 by Rick

A smokeless tobacco product, that dissolves from a tablet, called Orbs, is being test-marketed in Central Indiana by the makers R.J. Reynolds.

The new product’s tag line is:

the best tobacco you never smoked.

Some opponents of Orbs are against it saying that it has too much of an appearance of candy. Others worry that the cellphone sized box would attract more children to the product and multiple tablets would be taken at a time.

David Howard, a R.J. Reynolds spokesman said:

These products meets society’s expectations. There’s no second-hand smoke. There’s no spitting and there’s no litter. They are marketed specifically to adult consumers who make informed decisions about tobacco.

Ironically enough, R.J. Reynolds didn’t create this product to have people reduce their smoking habit, but to instead be able to use this product and garner the nicotine intake where smoking is prohibited.


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