Oh So Scientific
July 28th, 2006 by Alex
Today I was doing my usual browsing goodness, looking at old and new products, when something caught my attention. Elements Rice Papers (which happen to have the cheesiest tag line ever, but that’s for another day) actually put together a product comparison test to show off how much better their papers burn. Now, I’m all for well thought out and non-biased tests run by a host company, but it never seems to turn out that way.
Most frequently, the companies doing these “comparisons” slant the test to get favorable results. If you pay attention, this one by Elements falls into the slanted category too. Why would you compare thin, rice based papers to any regular old brand? What does this tell me? That papers designed to be thinner are thinner? Way to go guys. Instead, they should run the test against something similar that would actually create an apples to apples comparison. Some good papers to test Elements against would be Smoking King Size – Reds, Eco, or De Luxe.
This graphic and the test behind it are nothing more than eyecandy – looks pretty on the outside but doesn’t mean a damn thing overall.
For a (much) larger image of the comparison graphic – click here.
